Paulaner

Virtual Biergarten

About

On Paulaner’s website the virtual beer garden with all its detail and interactive content can be explored by yourself. In this web experience it is possible to go to different locations and in the course of this to gain interesting information on a traditional brewery and its diverse beers. Many interactive features and mini games are integrated and a trip to the Oktoberfest is also possible.

Who

Paulaner Brewery
brandrelation, Munich

What

Virtual beer garden
Web experience
Full screen
Interactive beer pulling
Hare hunting Aunt Sally game
Virtual tour

We

Conception
Photo and film production
Image editing, video editing
Programming (HTML5)