Jack Wolfskin Texalab

How do outdoor jackets actually work? Why do we stay dry when wearing such jackets, and are they actually somehow sustainable? Our Texalab for Jack Wolfskin investigates these questions. In the interactive applications, users can immerse themselves in the exciting world of textile production.
Daniele, our host, takes all interested parties into his lab and shows with gamification, 3D models and many other highlights what makes the product and why you stay dry in the rain...whereby, if you look closely, you also realize how wet you can get 🙂 .
A special highlight is the specially developed augmented reality part, where you can experience the product and the technology live in real size on your own smartphone.

Just a few gestures and the life-size 3D model of the jacket appears in your own home. By seamlessly merging the physical world with digital elements, it gives users a fascinating insight into the revolutionary technology behind the product. The application allows users to interactively explore the real garment with the innovative membrane technology. The application also provides informative animations and detailed explanations to convey how the membrane works in an understandable way. In this way, the augmented reality application opens up a new way of learning and experiencing product innovations that goes far beyond conventional presentation methods.

Waterproof, breathable and sustainable at the same time. The new Jack Wolfskin Texapore Ecosphere membrane combines all of this. An integrated quiz playfully explains the advantages of the membrane and at the same time provides background knowledge about the product. This gives users a great background insight into the complex world of textile production.
A reward function gives users constant feedback on where they currently stand and which tasks still need to be completed. In the end, you are not only smarter, you can even download a specially developed LinkedIn certificate or share it directly in your own LinkedIn account.

No matter which device is used, the experience adapts to the device. The specially developed user interface serves the characteristics of mobile use. Thus, users:inen can quickly swipe their thumb through the entire scenery and discover the content. Landing pages specially developed for mobile devices allow users to jump directly into the augmented reality content or discover the lab with our host Daniele.