Westdeutscher Rundfunk Cologne,
Innovation Lab
WDR | Cologne Cathedral Live
360° cathedral tour
About
Cologne Cathedral remained closed to visitors at Easter due to the Corona crisis. Together with WDR we
have developed an Experience that makes it possible to visit the cathedral - from home.
Either with a PC, tablet or smartphone.
In addition to the exciting 360° tour with a panoramic view of the cathedral, the experience offers the
Easter service from Cologne Cathedral in a livestream.
Only two weeks passed from the idea to Golive. In addition to additional information about the
individual rooms of the cathedral, the user also experiences the specially produced atmospheric
background noises.
The audio-livestream by Cardinal Rainer Maria Woelki was developed in such a way that it starts
automatically at the beginning of the respective service and ends in the 360° world after the service is
finished - but access to the virtual Cologne Cathedral in 360° is possible outside the live broadcasts.
Who
What
Live in 360°
360° Tour
Edutainment
Infotainment
Livestream
Easter in the cathedral
Virtual Cologne Cathedral
Social media production
360° Tour
Edutainment
Infotainment
Livestream
Easter in the cathedral
Virtual Cologne Cathedral
Social media production
We
Concept
UI/UX Design
motion design
Postproduction
Soundscape production
Development
Social media conception
UI/UX Design
motion design
Postproduction
Soundscape production
Development
Social media conception
Along with the 360° Experience, material for all common social media channels was developed to promote the project accordingly on all platforms. In addition to classic images, videos were produced to stimulate curiosity about the tour – for example, a video begins with a tiny planet, which stands for 360° content. We have also produced various 360° formats for Facebook and Instagram.