We create digital experiences that make businesses, products and brands accessible.
Get to know a business. Experience a brand.
Go behind the scenes with real employees, explore a product innovation or playfully discover how old textiles become new materials: we create digital experiences that make businesses, products and brands accessible.
Our applications combine information with stories, encounters and personal discovery. Visitors explore working environments, ask questions, examine products and choose which subjects they want to explore further.
We combine film, interactive 360° environments, animation, illustration and 3D with individually developed experience concepts. The result is digital content for brand communication, sales, recruitment and internal communication – from a compact campaign experience to an extensive virtual corporate world.
From the message to the right experience
What should people learn about a company? What makes a product distinctive? And which questions do customers, applicants or business partners already have?
These questions are the starting point for our projects. Together with our clients, we develop an approach that brings communication objectives, audience and brand together.
A personal insight can spark interest in an employer. An interactive application scenario can demonstrate a product's benefits. A playful discovery tour can encourage people to spend more time exploring a brand.
Different paths into a company's world
Our applications can take many forms: an interactive film story, a virtual showroom, a playful mission or a freely explorable corporate world.
Real employees, filmed hosts or digital guides lead visitors through the content. Visitors choose conversation topics, discover products in different applications, complete tasks or navigate a three-dimensional landscape of subjects.
More imaginative approaches are also possible. Real footage can be combined with animation, 3D and AI-generated environments where this fits the idea and the brand. Playful elements are developed around the content – a task might explain how a product works, reveal a workflow or spark curiosity about the next subject area.
Real people and authentic insights
One of Kubikfoto's particular strengths is interactive experiences based on real film and 360° footage.
Visitors can digitally enter production facilities, laboratories, offices and other working environments. They meet people who work there, develop products and share their knowledge. Working practices, expertise and company culture become visible through specific situations.
Our interactions go beyond opening information points. Filmed people can respond to a selection, prerecorded conversations can branch in different directions, and tasks can reveal new content within a scene.
Applications can be developed for computers, tablets and smartphones. An additional VR version can provide a spatial experience on suitable headsets.
Digital experiences for different business objectives
Understanding the content and developing the concept
We take the time to understand our clients' subjects in depth. We research the background, speak with experts and propose stories, examples and insights that are well suited to the experience.
These become texts, scripts, dialogue and interaction concepts. With technical products or complex organisational structures in particular, the aim is to create understandable entry points while retaining the details that matter.
Depending on the project, we work with marketing, corporate communications, HR departments, product teams and other specialists. Existing brand guidelines, campaign ideas and communication strategies inform the development.
On the website, in sales or at a trade fair
A digital experience can connect different points of contact with a company. We plan early where it will be used and how people will enter the content.
- interactive campaign websites and digital brand experiences
- virtual showrooms for products and solutions
- digital tours of companies and production sites
- interactive recruitment content on careers websites
- product presentations for sales conversations and customer meetings
- touchscreen applications and VR experiences for trade fairs and events
- digital insights for the press, business partners and the public
- corporate worlds for internal communication and onboarding
- additional learning modules and web-based training for employees and sales partners
Different entry points and levels of detail can be provided for these settings. A short presentation in a customer meeting requires different guidance from an independent exploration at home.
Technology that fits the communication
Our applications are primarily browser-based and can be accessed through a link or integrated into existing corporate websites. Presentation and navigation are optimised for the intended devices.
Depending on the project, product information, downloads, contact options and links to careers or sales resources can be integrated. In more extensive applications, search functions, thematic entry points and different user paths can help visitors find their way.
We consider multilingual content, accessibility measures and future content maintenance in the concept. These can include subtitles, transcripts, keyboard navigation and a content management system.
Selected projects
Suitable formats for brands and businesses
From the first idea to the finished experience
Together, we define the communication objectives, audience and context of use. We review existing materials, speak with the responsible teams and develop the content structure and creative concept.
This is followed by texts, scripts, interaction design, visual design and media production. Our development team brings these components together in an application whose content, brand presentation and navigation are aligned.
We involve the relevant project partners throughout production. Before publication, we test functionality and usability on the intended devices. Where required, we support integration into existing websites and use at trade fairs or events.
Frequently asked questions
What kinds of companies does Kubikfoto create interactive experiences for?
We develop digital content for businesses and brands across different industries. Subjects that benefit from real insights, personal encounters or clear explanations are particularly suitable – including technical products, complex services, working environments and innovations.
What can an interactive experience contribute to corporate communication?
It can allow people to explore subjects according to their own interests and get to know products or working environments in context. Depending on the objective, it can support brand communication, share knowledge, aid career exploration or provide a starting point for further engagement.
Can real employees be included?
Yes. Employees can show their workplaces, answer questions and guide visitors through the content. Prerecorded film sequences can be used to create selectable conversation topics and different narrative paths. We support preparation, writing and filming.
Are the applications also suitable for technical B2B products?
Yes. Interactive product worlds can clearly explain functions, applications and differences. Real footage, 3D models and animation help illustrate processes that are difficult to access or normally invisible.
Does Kubikfoto also develop the concept and content?
Yes. We develop the experience concept, structure subjects and write texts, scripts, dialogue and tasks. We familiarise ourselves with the content and coordinate with our clients' experts and communications teams.
Can the experience be adapted to our corporate design?
Yes. The design, tone of voice and user interface are adapted to the brand. Existing design guidelines and campaign concepts can provide a foundation or be developed together into a distinctive digital design.
Can the applications be used at trade fairs and in sales?
Yes. Content can be adapted for touchscreens, presentations in customer meetings or additional VR experiences. We consider the available time, technical equipment and whether the application will be used independently or with guidance.
Can products and content be updated later?
Yes, provided that maintenance and future expansion are planned from the outset. Depending on the project, texts, media and product information can be updated through a content management system, or additional subject areas can be added.
Can the experiences include multiple languages and accessibility measures?
Yes. Requirements should be defined early so that design, content and technology can be planned accordingly. Options include additional language versions, subtitles, transcripts, keyboard navigation and alternative ways to access visual content.
What should people discover about your business?
Whether you are presenting a product innovation, building your employer brand or creating a digital brand world, we work with you to develop an experience that communicates your content clearly and offers people a personal way into your business.