We use generative AI where it creates genuine value within an interactive project.
Generative AI for Interactive Experiences
AI may become part of a web experience, learning environment, serious game or 360° application – as an interactive character, an intelligent guide, a production tool or a means of creating and adapting visual content.
Our focus is not AI as an isolated effect. We combine it with storytelling, interaction, film, 360°, design and web development to create coherent digital experiences.
AI as part of an interactive experience
Generative AI can take on different roles within a project. It may answer questions, guide users through content or respond to their decisions. It can make knowledge accessible through conversation, generate different reactions or connect large collections of information with an intuitive interface.
We develop the concept, interaction and technical integration around the content and the intended use. Verified sources, clear system boundaries and suitable fallback solutions are considered from the beginning.
Live AI characters and pre-produced avatars
Not every AI character has to respond in real time. A live AI character can generate answers dynamically and react to individual user input. This is particularly interesting for experimental learning formats, games and knowledge applications.
A pre-produced AI-supported avatar follows a defined script. AI can be used to create the character, animate it, generate speech or produce different language versions. This approach offers greater control over wording, timing and content.
We decide which method is suitable based on the project, target group, data protection requirements and desired level of flexibility.
AI-supported film and video adaptation
Generative AI also supports the production of content used within our interactive experiences. For example, it can help to:
- correct individual details within a video
- adapt visual elements after filming
- change content shown within a scene
- adjust the spoken words of a filmed person
- create additional shots or transitions
- synchronise new language versions
- adapt lip movements to translated dialogue
For projects such as Bahn360, AI-supported processes can help create new language versions without reproducing every scene from scratch.
New visual worlds and special effects
Generative AI can also be used to create environments and images that would be difficult or impossible to film. Real footage can be extended, transformed or combined with generated elements, making it possible to visualise historical settings, fictional worlds, future scenarios or complex processes.
AI-generated material can be combined with photography, film, 360°, animation and 3D rather than replacing them.
Responsible use of AI
Generative AI raises questions that extend beyond technical implementation. We consider:
- data protection and the processing of personal data
- copyright and usage rights
- labelling of AI-generated content
- protection of confidential project information
- verification of facts and sources
- prevention of inappropriate or misleading responses
- human review and editorial approval
- customer-specific AI policies
- applicable requirements of the EU AI Act
For customers such as Deutsche Bahn, we work within detailed AI, data-protection and compliance requirements. The technical solution and production process are adapted accordingly.
Selected projects
Features
Frequently asked questions
How can generative AI be used in an interactive experience?
AI can guide users, answer questions, generate responses, adapt content or become part of a game mechanic. It can also support production by creating or modifying visual and audiovisual material.
Does every AI avatar respond in real time?
No. Real-time avatars generate answers dynamically. Pre-produced avatars use AI during production but follow fixed and editorially approved content.
Can AI be used to create additional language versions?
Yes. AI can support translation, voice generation and the adaptation of lip movements. Editorial and linguistic review remains important.
Can existing videos be modified with AI?
Depending on the material and required change, individual details, spoken content, backgrounds or visual elements can be adapted. Feasibility and rights must be assessed for each project.
How does Kubikfoto address data protection?
We define which data is processed, where it is processed and whether it needs to be stored. The solution is designed around the project's legal, technical and organisational requirements.
Is AI-generated content labelled?
Where required or appropriate, AI-generated or AI-modified content is labelled transparently. The exact form depends on the context, target group and applicable requirements.
Use AI where it improves the experience
We connect generative AI with content, storytelling and interaction – from individual production tools to AI characters within complex digital projects.