We develop Augmented Reality applications that connect digital content with real places, objects and printed media.
Augmented Reality and WebAR
Our focus is on clearly defined, browser-based WebAR applications and AR modules that form part of a larger web experience, learning environment, campaign or digital platform.
Users can open the experience directly on their smartphone and place additional information, images, films, animations or 3D objects within their real surroundings.
What is Augmented Reality?
Augmented Reality adds digital content to the user's real environment. Through a smartphone or tablet camera, users see their surroundings together with digital information. Historical photographs can appear at their original location, a 3D object can be placed in a room or a printed product can trigger additional content.
AR does not replace the real world. It adds a digital layer to it.
WebAR without an additional app
WebAR runs directly in a compatible mobile browser. Users open a link or scan a QR code and can begin the experience without downloading a separate app.
This lowers the barrier to entry and makes WebAR particularly suitable for campaigns, exhibitions, educational projects, printed materials, events and product communication.
The precise technical possibilities depend on the devices, browser support, tracking method and intended interaction. We define the scope carefully at the beginning of the project.
AR as part of a larger experience
Augmented Reality does not always need to be a standalone product. It can be integrated into:
- an interactive map
- a learning environment
- a digital exhibition
- a campaign website
- a product presentation
- a historical tour
- printed material
- an on-site web experience
This allows users to move seamlessly between conventional web content, location-based information and AR elements.
Real places and historical layers
AR is particularly effective when digital content has a direct relationship to a real location. Historical images, documents, witnesses and reconstructions can appear where the events took place. Visitors can compare past and present or access additional perspectives that are not visible at the location itself.
This creates opportunities for remembrance culture, museums, tourism, environmental education and location-based storytelling.
Products, objects and 3D
Products or objects can be visualised as 3D models and placed within the user's surroundings.
- showing an object at its real scale
- explaining individual components
- demonstrating different versions or colours
- adding animation and information
- linking physical exhibits with digital content
- extending packaging, posters and printed materials
The visual quality and reliability depend on the model, tracking method, device and environment.
Choosing the appropriate technology
Not every AR idea requires a complex application. We examine:
- what users should be able to do
- whether the experience must run in a browser
- which devices need to be supported
- whether location, image, surface or marker tracking is required
- whether 2D content or a 3D model is more appropriate
- how the AR module connects with the rest of the project
This allows us to focus on a technically stable solution that is appropriate for the actual use case.
From concept to AR module
We provide:
- consulting and feasibility assessment
- concept and user journey
- storytelling and content structure
- UI and UX design
- 2D and 3D content
- animation, film and audio
- browser-based WebAR development
- integration into websites and platforms
- testing on the relevant devices
- hosting, launch and further development
Selected projects
Features
Frequently asked questions
What is the difference between AR and VR?
AR adds digital elements to the visible real world. VR places users inside a digital or filmed environment that surrounds them.
Does WebAR require an app?
No. WebAR runs directly in a compatible browser and can normally be opened through a link or QR code.
What can be displayed in AR?
Possible content includes text, images, film, animation, audio, historical material and interactive 3D objects.
Can AR be linked to a real location?
Yes. Depending on the project, content can be triggered through location data, images, markers or recognised surfaces.
Can WebAR be used as part of an exhibition?
Yes. WebAR can connect exhibits, printed materials and physical spaces with additional digital content.
Is every AR idea suitable for WebAR?
Not necessarily. Some complex functions may require a different technical approach. We assess the idea, intended devices and interaction before recommending a solution.
Add a digital layer to the real world
We develop WebAR and Augmented Reality modules that connect places, objects and content with intuitive digital interaction.