We develop and produce interactive 360° experiences based on real locations, people and situations.
Interactive 360° Experiences
From the initial idea through 360° video production to the finished browser-based application, everything is created in-house by our team.
Our 360° worlds can be experienced on desktop computers, smartphones and tablets, and with a VR headset – without app installation and directly in the browser.
360° film, VR film or virtual tour?
The terms are not always used consistently. Some look for a 360° film, others for a VR film, a virtual tour, a panoramic walk-through or a 360° application. In most cases, they refer to something very similar: a real place or real situation is made digitally explorable.
A classic 360° video allows viewers to look around freely during a film. A virtual tour connects multiple 360° captures into a walkable experience. Our interactive 360° experiences go even further: users can not only look around, but also explore their surroundings, discover content, interact with people and objects, solve tasks and make decisions.
This turns a 360° film into a self-contained digital application.
More than just viewing: real interaction in 360°
To combine real 360° footage with more advanced interaction, we developed our own technology and a tailored production workflow.
This makes it possible for our 360° experiences to include the following interactions:
- move freely between places, rooms and perspectives
- select real people and trigger different conversations or actions
- discover, pick up, inspect or use objects
- focus on specific details within a scene
- make decisions and influence the course of the experience
- complete tasks, quiz questions and playful challenges
- collect points, progress, awards or certificates
- access videos, animations, podcasts, infographics and documents
- choose individual paths through a story or learning environment
- integrate AI-supported dialogue and interactive knowledge content
Many of these functions are otherwise associated mainly with computer-generated real-time 3D applications. We transfer them to real 360° footage. As a result, our experiences combine the credibility of the real world with the possibilities of an interactive digital application.
The level of interaction is developed individually for each project. It can range from a clear virtual tour with additional information to a complex learning environment with branching stories, gamification and numerous action possibilities.
Real places. Real people. Told interactively.
Real footage conveys something that is difficult to replace with a fully artificial environment: authenticity.
In our 360° experiences, users encounter real people in real places. They can explore a workplace, visit a landscape, enter historical rooms or experience situations that are difficult to access in everyday life.
We do not leave the story to chance. Good storytelling in 360° must provide orientation without restricting user freedom. Through visual guidance, spatial audio, timing, interaction design and carefully staged sequences, we ensure that important content is not missed.
The result is not a film that was merely recorded around the viewer, but a spatially designed experience.
Directly in the browser – and in Virtual Reality on request
Our 360° experiences are typically browser-based. Depending on the concept, they work on:
- desktop computers and laptops
- smartphones and tablets
- touchscreens and media stations
- large displays and projections
- VR headsets via WebXR
No app needs to be installed. The application can be published as a standalone website, embedded in an existing website or connected to a learning platform.
If the experience is primarily meant to be used with a VR headset, we tailor navigation, interaction, interface and dramaturgy to that context. More on this under Virtual Reality.
Use cases for interactive 360° experiences
From concept to finished 360° application
As an agency for interactive 360° productions, we manage the entire project workflow:
- Consultation and development of the core idea
- Content and dramaturgical concept development
- Interaction and navigation design
- Detailed concept, script or storyboard
- Production planning and organization
- 360° photo and video production
- Stitching, editing, sound design, colour grading and post-production
- UX and interface design
- Programming of the browser-based application
- Testing, publishing and further development
Our productions are created from Bremen for locations across Germany and internationally. Depending on the project, we combine 360° video and 360° photography with classic film, photography, 3D, animation, spatial audio, maps, data, gamification and generative AI.
Our 360° services
Frequently asked questions
What is an interactive 360° experience?
An interactive 360° experience is a digital application based on real 360° photo or video recordings. Unlike a standard 360° film, users can actively navigate, access content, interact with people or objects, complete tasks and make decisions.
What is the difference between a 360° film and a VR film?
The terms are often used interchangeably. A VR film usually refers to a 360° video that can be watched via a VR headset. A 360° film, however, may also be viewed on a computer, smartphone or tablet. The key point is less the name than the intended use and the desired level of interactivity.
Is a virtual tour the same as a 360° experience?
A virtual tour usually connects several 360° panoramas. An interactive 360° experience can additionally include videos, real people, stories, tasks, decisions, gamification and more complex interactions. The boundaries are fluid and are shaped according to the project.
Which interactions are possible inside a 360° scene?
Possible interactions include moving to other locations, selecting and using objects, conversing with real filmed people, branching actions, quiz questions, point systems, media content and AI-supported dialogues. The right functions depend on the content, the target audience and the context of use.
Do I need a VR headset for a 360° experience?
No. Our 360° experiences can normally be used directly in the browser on a computer, smartphone or tablet. Additional use with a VR headset is possible for some projects. This allows the application to reach a broad audience without requiring special hardware.
Can a 360° experience be embedded in an existing website?
Yes. The application can be published on its own URL or integrated into an existing website or platform. Integration with learning platforms and other digital systems is also possible depending on the project.
What does a 360° film or interactive 360° experience cost?
The cost depends on factors such as the number of filming locations and scenes, the type of recordings, the extent of interaction, post-production, languages and technical integration. After an initial discussion, we develop a suitable project structure and provide a transparent offer.
How does a 360° production work?
At the beginning are goals, target audience and intended usage context. These are followed by concept development, interaction design and production planning. After the 360° shoot, we edit the material and develop the finished browser-based application. Design, programming and testing are considered together from the start.
A real experience in digital space
Whether it is a 360° film, VR film, virtual tour or a broader interactive learning environment: together we develop the format that best fits the content, the target audience and the intended use.